The Delicious History of Jif^® Peanut Butter

The brand develops a formula that retains spread-ability while increasing the amount of peanuts to 90%. This meets the FDA’s standard that, for a product to be called “peanut butter” (instead of “peanut spread”), it must contain 90% peanuts. 

Our classic slogan debuts: “Choosy Mothers Choose Jif.” It updates to “Choosy Moms Choose Jif” in 1988. 

The texture, spread-ability and richness of our peanut butter get an upgrade when we start using molasses as a sweetener rather than honey. 

Our jars switch from glass to plastic — it’s shatterproof, recyclable and reduces greenhouse gas emissions (GHG) generated while shipping.

Simply Jif^® launches, boasting low sodium* with 33% less total sugar** than Regular Jif Peanut Butter. It’s followed by our Reduced Fat variety in 1994.

We partner with The Peanut Institute, a non-profit organization that supports nutrition research, educates the public and promotes healthy lifestyles.

We partner with the Boys & Girls Clubs of America to support their mission to help kids succeed.

The Jif brand celebrates 50 years of peanut buttery bliss. 

Our natural peanut butter line arrives, first with creamy, then with crunchy varieties. 

The Jif brand becomes a proud sponsor of the U.S. Olympic Team for the Winter Olympics. 

We implore consumers of chicken wings to not toss out their celery sticks, but instead dip them in Jif^® Peanut Butter for a crave-worthy gameday snack. 

Peanut butter and chocolate flavor combine in monumental, irresistible fashion with Jif^® Peanut Butter & Chocolate Flavored Spread.