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ORRVILLE, OH (August 4, 2008) - Making a peanut butter sandwich has never been more rewarding. The makers of Jif® peanut butter, the number one choice of choosy moms, announced today a call-for-entries for the Seventh Annual Jif® Most Creative Peanut Butter Sandwich Contest™. The grand prize is a $25,000 scholarship fund with four runners-up receiving a $2,500 scholarship fund. Parents can help their kids (ages 6-12) enter this nationwide contest between August 4, 2008 and November 14, 2008.
"The kitchen is a fun learning environment for parents and children," said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company. "Through the Jif Most Creative Peanut Butter Sandwich Contest, the makers of Jif peanut butter encourage parents and children to explore their creativity and invent a one-of-a-kind recipe together."
For the past six years, thousands of kid chefs from across the country have reinvented the classic peanut butter sandwich to make lettuce wraps, butterfly pancakes and barbecue chicken sandwiches all made with Jif peanut butter. Different culinary styles and cultural backgrounds have inspired kids to make a "sandwich" with their favorite foods, including last year's most creative sandwich which was inspired by a love of Chinese food. Eleven-year-old Samuel Sosa of Riverside, California hit a home run with his "Crunchy Chinese Fortune Cookies," consisting of Jif Creamy peanut butter, celery and apple on wheat bread crimped into the shape of a fortune cookie. The "fortune cookies" are served with a dipping sauce of Jif Creamy Peanut Butter, coconut milk, soy sauce, brown sugar, lemon juice, sesame oil and chili powder. Samuel added more creativity to his sandwich by handwriting fortunes such as, "Smile, Mom Loves You," for his cookies.
The Jif Most Creative Peanut Butter Sandwich Contest is open to children ages 6 to 12, and sandwiches will be judged on the following criteria: creativity, nutritional balance, taste, appearance and ease of preparation. For Official Rules and entry form visit www.jif.com. Entries must be postmarked by November 14, 2008 and received by November 21, 2008: Jif Most Creative Peanut Butter Sandwich Contest, c/o Cohn & Wolfe, P.O. Box 4162, Grand Central Station, New York, NY 10163.
When submitting your Jif Most Creative Peanut Butter Sandwich Contest entry, read the directions closely and remember these important points:
- All entries must contain 2 tablespoons of Jif peanut butter
- All entries must include a photograph of the sandwich
- All entries must list all ingredients in exact common U.S. household measurements and step-by-step instructions
- Children must be between ages 6 and 12
Ten finalists will be selected by a panel of judges in December and posted on www.jif.com in January as part of a nationwide online vote. Five finalists will ultimately be selected to compete in a live judging event in New York City in March 2009.
Jif® Moms Voice Their Choice Contest™
Moms also have the chance to exercise their creativity for a chance to be a judge at Jif Most Creative Peanut Butter Sandwich Contest. Now through November 14, adults can submit an essay, 250 words or less answering "How do you make the best choices for your family?" The winning entry will earn a seat at the judging table at the final live judging event in New York City. Adults can enter by going to www.jif.com.
About The J.M. Smucker Company
The J.M. Smucker Company is the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes
Smucker's®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe’s Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. Since 1998, the Company has appeared on FORTUNE Magazine's annual listing of the 100 Best Companies to Work For in the United States, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.
The J.M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company LLC, used under license and Carnation is a trademark of Societe des Produits Nestle S.A., used under license.
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