Jif has introduced several new varieties over the years. In 1974, Extra Crunchy Jif made its debut and proved to be a success with parents and children alike. In 1991, we introduced Simply Jif, our peanut butter with low-sodium and less sugar than regular Jif. And in 1995, we responded to a demand for a reduced fat product with the launch of Reduced Fat Jif.

Since 1981, Jif has been the No. 1 peanut butter that choosy mothers choose for their families. The Jif logo, with its recognizable red, blue & green stripes, has come to symbolize quality and fresh-roasted peanut taste. Moms feel good serving Jif to their kids because Jif means home, family, simplicity and goodness.

The J. M. Smucker Company is the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. Since 1998, the Company has appeared on FORTUNE Magazine's annual listing of the 100 Best Companies to Work For in the United States, ranking number one in 2004. For more information about the company, visit www.smuckers.com.

Pillsbury is a trademark of The Pillsbury Company, used under license.